Terms we use on purpose
Short definitions for the ideas behind BrandScan, BrandDNA, and voice-matched short-form scripting.
Want the longer explainers? Read the guides
Brand DNA
BrandDNA is a structured profile of a creator’s voice and content patterns — tones, pillars, hooks, CTAs, and vocabulary — used to keep AI-assisted scripts on-brand.
Brand DNA & Content Strategy Report
The Brand DNA & content strategy report is the user-facing BrandScan output — what’s working, what to fix, templates, ideas, and experiments — separate from the machine-usable BrandDNA profile.
Content Pillar
A content pillar is a recurring theme or topic lane a creator owns — the spine of a sustainable posting mix, not a one-off video idea.
Hook Pattern
A hook pattern is a reusable opening shape for short-form video — not a fixed catchphrase — such as pattern interrupt, open loop, or relatable pain.
Short-Form Pre-Production
Short-form pre-production is the work before you hit record — topic, structure, script, and shot intent for TikTok, Reels, and Shorts.